Falken partners handball European championship

Falken Tyres will partner the Men’s European Men’s Handball Championship (EHF EURO 2024) for the second successive year. The 65-match competition takes place on 10-28 January in six venues across Germany – the first time the country has hosted the competition. Handball enjoys great popularity in continental Europe, where Falken will capitalise on the prominence brought by naming rights as an official partner of the top-level competition. The tyre manufacturer is also running a competition online to win two pairs of VIP hospitality tickets to the 22 January round at Cologne’s Lanxess Arena.

The benefits to Falken will include the appearance of its logo on all media-relevant areas, such as the EHF’s digital channels and social media, and branding shown on the LED boards at all 65 EHF EURO matches, as well as inside the penalty zones of each venue.

“Handball has a large fan base in Europe, and we are delighted to be sponsoring the MEN’s EHF EURO 2024 for the second year running,” explains Markus Bögner, managing director, president and CSO of Falken Tyre Europe GmbH. “With this sponsorship, we are further expanding our sporting commitment and consistently pursuing our brand strategy in terms of excitement and technology. What’s more, the prize draw means that participants will have the opportunity to get up-close-and-personal with this high-calibre sporting event.”