Bridgestone celebrates Maserati Driving Experiences collaboration in Italy

(Photo: Bridgestone)

Bridgestone has collaborated with Maserati in exclusive Driving Experiences, starting in September 2023, Tyrepress Italian sister website PneusNews reports. The collaboration, which began in September, has allowed more than 30 Bridgestone customers and partners to sample Bridgestone’s tailor-made Potenza Sport tyres on Maserati models like the MC20 and Grecale Trofeo, which fit the tyre as original equipment.

The collaboration demonstrates the two brands’ shared values and history in motorsport, Bridgestone said. Bridgestone Potenza tyres were developed using its long experience in Formula 1. Meanwhile the Maserati MC20 marks the brand’s return to its racing tradition. Both the MC20 and the Grecale Trofeo are fitted with customised Bridgestone Potenza Sport tyres, developed in Italy with the aid of latest generation technologies such as Virtual Tire Development.

“The events held in collaboration with Maserati proved to be a real success and represented an important tool for Bridgestone to strengthen collaboration with our main customers and business partners, while at the same time allowing us to enhance our line of Potenza tyres dedicated to the ultra-high performance segment,” comments Lorenzo Piccinotti, marketing director of Bridgestone EMIA, South Region. “We are proud to collaborate with a prestigious brand like Maserati and we look forward to replicating these successes in 2024.”