Backing the right sustainability horse

In recent years market observers have worn out the word unprecedented, but 2023 was another year of significant developments. From the ongoing impact of the Russia-Ukraine war and the continuing challenges of pandemic-related disruption to the transformation and rationalisation of European manufacturing that has followed in its wake, several stories have run and run because of their multi-faceted repercussions for the whole tyre business. In short, for some it was a good year. But for many, it has been a challenging 12 months – not least for those in the manufacturing side of the tyre business (see pages 28, 30 and 41 for more on that).