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TVS Eurogrip arrives in agri market with modern VF range

Author: Stephen Goodchild Comments: 0
S Mathan Babu, TVS Eurogrip’s VP of OHT Sales & Marketing (Photo: Stephen Goodchild / Tyre Industry Publications Ltd)

TVS Eurogrip is a well-known name in the motorcycle and scooter tyre market, but this brand recognition doesn’t carry over into Europe’s agricultural segment. Not yet, at any rate. But brand manufacturer TVS Srichakra has its sights set on growth and is expanding its off-highway tyre plant. The company is now contemplating further investment.

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