Tirebuyer organization rebrands as Treadsy

While the Tirebuyer.com name is not being phased out, across the Atlantic, Treadsy’s role as an online white-label solution for tyre retailers across North America is increasing as the solution seeks to maximise both the online presence and service offering of tyre retailers. The e-commerce tyre platform is already home to the US’s largest network of 18,000 tyre installation locations including mobile vans. Moving forward, the focus of the business will shift to “powering capabilities of others in tyre retailing”.