Prometeon sponsors Italy’s national football teams

Prometeon Tyre Group has signed an agreement with the Italian Football Federation (FIGC) to become the Official Tyre Partner of all Italian national football teams over a three-year period. The deal sees Prometeon partner with the men’s, women’s and junior teams for three years from 2024-2026.

The partnership was formalised 13 November 2023 in Coverciano, in the presence of the chairman of FIGC, Gabriele Gravina, the national team head coach, Luciano Spalletti, and Prometeon’s chief executive officer, Roberto Righi.

Roberto Righi, CEO of Prometeon Tyre Group: “The national football team unites the entire country in its passion for football and in the desire to compete at the highest levels in the world’s most popular sport. Talent, the desire to win and, above all, team spirit – the essentials of sport – are core values for Prometeon as well. Moreover, this collaboration is an important opportunity to enhance brand visibility and experience for our business partners and our people alike”.

Gabriele Gravina, chairman of FIGC said: “We welcome Prometeon as Official Tyre Partner of Italy’s national football teams and thank the company for contributing to the national side. Ongoing research aimed at improving reliability and performances are fundamental factors common to all our various experiences, and we will work together as a team to attain ever more ambitious goals”.

The agreement with FIGC will allow the Prometeon brand to further enhance its visibility through the company’s various communication platforms and thanks to the numerous face-to-face events scheduled in the build-up to the final stages of the most important international competitions to be held in 2024 and 2026.

The Prometeon logo will appear in the backdrops during press conferences and in LED walls within playing fields. Moreover, Prometeon tyres will equip the coach used by the Azzurri team when travelling.