Goodyear Farm Tires returns to Poland
Wholesaler Latex and its subsidiary Hurtopony are distributing the Goodyear agricultural range in Poland (Photo: Goodyear Farm Tires)
Polish tyre wholesaler Latex and its subsidiary Hurtopony have taken on distribution of the Goodyear Farm Tire range. The four main centres in Ruda Slaska, Opole, Bydgoszcz and Sosnowiec will supply tyres to the Latex national network.
Latex distributes more than 2.1 million tyres each year to firms active in different sectors, including motorcycle, passenger car and industrial, and also sells direct to end users through its subsidiary companies.
Strong reputation despite a decade’s absence
“We are delighted to have become an official distributor of Goodyear Farm Tires,” says Dawid Koziolek, head of agricultural tyres at Latex and chief executive officer of Hurtopony SP.z.o.o. “The name of Goodyear Farm Tires was extremely popular in Poland for many decades. It dropped off the market around a decade ago but has retained its reputation for outstanding quality and excellence in performance.
“To be playing a significant part in bringing Goodyear Farm Tires back to the Polish market is a project we are all looking forward to and we know it will be well received across the country,” Koziolek adds. “Those farmers who know Goodyear Farm Tires is back are extremely excited about the return and we are already seeing strong interest in the Optitrac range.”
Lindsay Hart, European tyre sales director for Titan International, states: “Poland has a very strong agricultural market, and we are delighted to be forging close links with Latex to re-establish Goodyear Farm Tires in the country. Latex is a business with a fantastic reputation, and it is a great platform to take the brand back into a country renowned for agricultural excellence. This helps us continue to extend our presence across Europe and forms another strong relationship with a key strategic distributor.”
Titan International has been manufacturing Goodyear Farm Tires in America for more than a decade and purchased the licence for the European and UK markets in 2015. It has also made a significant investment in new plant and equipment to manufacture tyres specifically for the European market.
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