Automechanika Birmingham appoints new event director

Messe Frankfurt UK, which organises Automechanika Birmingham and UK Garage & Bodyshop Event, has appointed Joanne Knowles as event director.

With over eight years’ experience in the exhibition industry, Knowles will head up the Automechanika Birmingham and UK Garage & Bodyshop Event teams and is responsible for driving the strategy and bringing innovation ideas to the table.

Knowles commented: “My new position involves the flawless execution of the events, with a strong emphasis on creating exceptional experiences for both attendees and exhibitors. I’m eager to collaborate with our internal team and external partners to ensure we achieve the best possible outcomes.”

Simon Albert, managing director at Messe Frankfurt UK said: “We are delighted to welcome Joanne to the team. She has excellent experience in the events and exhibition industry that will allow her to excel in this position. Her wealth of experience, industry skills and knowledge, and forward-thinking mindset will benefit us in moving forward as a business and secure the future success of Automechanika Birmingham and UK Garage & Bodyshop Event shows.”