Apollo Tyres signs Ceva Logistics distribution partnership in France

Apollo Tyres has signed a new tyre distribution deal with leading logistics provider Ceva Logistics in France. Apollo began integrating Ceva Logistics into its supply chain in May, since which it says it has cut average lead times to under four days. Apollo adds that the partnership has improved the overall ordering and delivery experience for customers. Ceva Logistics focuses on fulfilling orders of between six and 40 tyres from Apollo Tyres’ warehousing facilities in Enschede, the Netherlands. Larger Apollo orders will continue to be fulfilled by an existing, well-proven partner that typically collects from Apollo Tyres’ factory in Hungary.

To further improve supply chain efficiency, Apollo Tyres has implemented a comprehensive Transport Order Management system, which more accurately monitors deliveries and provides customers with real-time track-and-trace information. A dedicated customer care team is available via the Apollo Tyres delivery portal, to assist with enquiries and share updates.

John Nikhil Joy, cluster director Europe – truck & bus tyres at Apollo Tyres, comments: “We’re driving excellence across our business and firmly believe that this collaboration with Ceva Logistics will ensure we are better able to meet growing demand for our TBR tyres across France, maximising satisfaction and loyalty among new and existing customers.”