7 tyre brands honoured at Asia Brand Summit 2023
At the end of September, the list of Asia’s most influential brands of 2023 was published at the “Asia Brand Summit” in Hong Kong. A total of 500 brands from 20 countries and regions, were honoured at the 18th World Brand Lab summit themed “The Impact of New Technologies on Brand Transformation and Consumer Behavior.” Seven of them were tyre brands and all seven were ranked amongst the top 350 of the 500 honoured brands.
While it is not clear if it refers to Falken tyre manufacturer, Sumitomo Rubber Industries, “Sumitomo” is the highest tyre-related brand in the ranking – coming in at 35.
As you would expect, Bridgestone – one of the world’s largest tyre manufacturers – also ranks highly, in 87th position.
Kumho comes in at 220, a perhaps surprising six places higher than Hankook, which is ranked at 226. In another twist, Kumho-major-shareholder, Doublestar, is ranked at 312.
Not far behind, Linglong comes in at 325, just three places ahead of Sailun (328).
The same brands appeared in the 2022 Asian brand ranking.
The 2023 “Asia Brand Conference” hosted by World Managers Group and World Brand Laboratory was held on 20 September at the JW Marriott Hotel in Hong Kong. The 2023 (18th) “Top 500 Asian Brands” research report, the 14th “Asia’s Top 10 Super Luxury Homes” research report, and the 21st “World/China’s Most Influential MBA” were released at same the meeting.
The 2023 “Top 500 Asian Brands” ranking is the 18th evaluation of the influence of Asian brands by the World Brand Laboratory. A total of 500 brands from 20 countries and regions were selected. Toyota, State Grid, and Industrial and Commercial Bank of China rank in the top three. Haier, Samsung, Tencent, Honda, China Life, Sony, and PetroChina also occupy the top 10. China, Japan and South Korea are the three countries with the most selected brands.
Commenting on the ranking, Linglong Tire representatives said the company believes that the development and strength of each brand is primarily based on research and development and excellent products. For its part, with the help of the latest scientific findings, Linglong Tire “relies on technological progress and permanent quality improvements in order to achieve innovative ideas and developments in new segments and business areas in order to further increase the brand value and its own competitiveness.”
Linglong also reports that the company uses “artificial intelligence in marketing: through big data analysis, filtering user tags or using predictive analysis, patterns and trends in user behaviour are identified in a timely manner in order to create personalized marketing tailored advertising campaigns with the aim of significantly increasing brand perception and brand image.”
World Brand Lab is digital marketing and brand valuation consultancy. As a wholly-owned subsidiary of the World Executive Group, a strategic consulting and business education firm, World Brand Lab is “committed to helping foreign brands enter the Chinese market while simultaneously promoting the globalization of Chinese brands”. Founded by Dr. Haisen Ding at the initiative of Nobel Laureate in Economics Professor Robert Mundell, World Brand Lab is currently chaired by Professor Steve Woolgar, a Marketing Professor at Oxford University.
Comments