UK tyre dealers visit Ascenso tyre factory in India

UK distributor for Ascenso Tyres, BAB Distribution – part of the Bush Tyres group – recently took key Ascenso dealer partners North Devon Tyres and Redpath Tyres to India to visit the Ascenso factory and offices in Bharuch and Mumbai.

Situated just outside the city of Bharuch in the region of Gujarat, the Ascenso factory plot is around 1 kilometre long and half a kilometre wide, with its own on-site power station.

Whilst at the factory, the group reportedly saw the designs and testing of some key new product developments within earthmover, port and forestry tyres, as well as Ascenso’s expanding VF tyre range.

They were also able to see the on-site mould-making section of the plant that opened in 2022. Many manufacturers outsource making the tyre moulds to countries like China which means moulds can take a few months to get designed and shipped across. Ascenso are reportedly one of the few tyre companies that actually design and make their own tyre moulds.

Tom Bush of BA Bush commented: “When we visited last year, we were all blown away by the levels of; investment, scale, technology, as well as the experienced and talented team at the factory…this year did not disappoint. The levels of growth from last year were incredible and the factory was truly the most advanced tyre plant I have ever been to, having the personal luxury of going to several other leading manufacturers tyre plants within my years.

“Their extensive testing and product development I truly believe is to be one of the best in the tyre manufacturing world. Their willingness to listen to our suggestions for new sizes and patterns and the significant levels of investment they are pumping into the tyre is all vindicating our decision to partner with them – we have truly ‘backed the right horse’.”

The Ascenso factory plot is around 1 kilometre long and half a kilometre wide (Photo: Ascenso Tyres)

Ascenso now have two 10,000-square-metre warehouses to hold stock. In addition, the company is now in process of building a third.

The group met Ascenso CEO Yogesh Mahansaria, deputy CEO Dhaval Nanavati, chief technology officer Praveen Soral, head of plant operations Ashok Bhukhmaria, head of marketing and product management Atul Khandagale as well as a number of other Ascenso employees that make up the now 700-plus team.

The Ascenso team demonstrated their willingness to listen and adapt their tyres on the basis of feedback from dealers and end users. Specifically, executives invited the group to share their findings from the UK market.

Ascenso tyres are now sold in over 92 countries and will soon reach 620 product codes across all off-highway tyre segments.