Radar Tires continues breast cancer research support

Omni United’s Flagship Brand, Radar Tires, continues its ongoing support for the Breast Cancer Research Foundation (BCRF), the largest private funder of breast cancer research in the world. The news coincides with Breast Cancer Awareness Month in October. Since 2011, Omni United has been dedicated to championing the vital cause of breast cancer research through its partnership with BCRF.

Specifically, in 2023, Radar Tires is proudly donating a minimum of $50,000 which will fund at least 1,000 hours of critical life-saving research, solidifying its commitment to making a difference.

Omni United’s partnership with BCRF began in 2011, driven by the company’s desire to shed light on a disease that predominantly impacts women within the male-dominated tyre industry. Over the past 13 years, Omni United, through its flagship brand Radar, has not only funded thousands of hours of critical, lifesaving research but has also spearheaded numerous initiatives to raise awareness for this vital cause and bring BCRF’s mission to the tyre industry.

For Radar Tires, 2023 represents a year of dedication to Research and Development (R&D), new product development, and rigorous product testing – the company’s renewed strategy to position Radar as “a symbol of premium quality that is also affordable”.