PowerEdge updates wiper blade packaging

Although PowerEdge is not part of the Denso range, it has naturally been developed according to the company’s exacting quality standards to meet the requirements of the aftermarket’s mid-price, high quality segment, and benefits from the full Denso service offering, encompassing ordering, delivery, logistics and customer service.

Designed to provide a competitive solution for those customers looking for a value alternative, the PowerEdge range, which is competitively priced and available in both contemporary flat blade and conventional designs, has had its packaging updated and improved to convey useful additional information through a distinctive style.

Complementing the fresh and contemporary look, these new details include the advantages of the PowerEdge brand, which incorporates a flat and conventional blade range, both of which consist of 12-part numbers that cater for up to 90 per cent of the European car parc, but the packaging also highlights the fact that the brand is Driven by Denso.

On the back of the carton, in addition to installation instructions that simplify the process of changing blades for those with less experience, there is a QR Code that links to supporting videos that help to ensure they are fitted correctly. These videos also include important elements that are often overlooked, such as the wiper arms and wiper blade fixings, and how the two work together to allow users to connect the blades quickly and easily.

The PowerEdge flat blade range incorporates a modern slim design and makes use of premium quality Japanese Fukoku rubber, considered to be one of the world’s best. In addition, it includes a unique single-adaptor connection, which also conforms with the Mitsuba wiper blade system utilised by many Japanese vehicle manufacturers, to maximise application coverage, as well as simplify the fitting process. When it comes to the wiper blade choice, the PowerEdge solution is optimised to deliver durability and good value.