Nexen Tire extends USA sports advertising
Baseball, football, basketball and hockey fans are regularly exposed to the Nexen Tire brand (Images: Nexen Tire)
An extension to Nexen Tire’s sports advertising in the USA commences today. Visitors to NBA games will see the Nexen Tire logo courtside and on television from 24 October, and this will be followed by brand placement at the NCAA from November 2023 and with a selection of MLB teams from March 2024.
“Through partnerships with sports organisations in both US and Europe markets, the tyre maker has been expanding brand exposure for years,” Travis Kang, Nexen Tire’s global chief executive officer. “Nexen Tire’s efforts using advertisements exemplifies the company’s commitment to harnessing the power of sports and culture to elevate its brand recognition among its consumers and B2B customers.”
Meanwhile, Nexen Tire has partnered with NHL hockey teams Anaheim Ducks since 2021 and the Chicago Blackhawks since 2022.
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