Kwik Fit selects Air Ambulances UK as charity partner

Kwik Fit has chosen Air Ambulances UK (AAUK), the organisation that champions and supports the lifesaving work of the UK’s 21 air ambulance charities, as its national charity partner. Through Air Ambulances UK, Kwik Fit will raise funds for all 21 regional charities as well as help increase local and national awareness of their essential missions.

As the charities receive very little or no central and local government funding, donations fund almost all the 100 or more air ambulance missions that typically take place in the UK each day. Kwik Fit anticipates that its support as a national partner will help raise awareness of the vital work that the air ambulance services perform while raising funds for staff and customers’ local air ambulance charities.

From 11 October, Kwik Fit customers will be able to make donations to Air Ambulances UK in more than 600 Kwik Fit centres across the country or when purchasing online at kwik-fit.com. Kwik Fit staff will be carrying out a range of fund-raising activities over the coming year, supporting the national campaign together with the local air ambulance charities that serve their own communities.

Positive impact

“The air ambulance charities across the UK provide essential support on a daily basis, helping improve patients’ chances of survival by providing life-saving pre-hospital care,” says Mark Slade, managing director of Kwik Fit. “We have seen the positive impact which Kwik Fit employees, industry partners and customers can have in supporting national causes and we looking forward to making a major contribution to the UK’s air ambulance network.”

In recent years Kwik Fit charity partnerships have raised over £1.6 million for national charities including Prostate Cancer UK, Children with Cancer UK and the Disaster Emergency Committee’s Ukraine Humanitarian and Turkey-Syria Earthquake Appeals, as well as a range of local causes.

Support will make a significant difference

“We are delighted and very grateful to have been chosen by Kwik Fit to be its national charity partner,” says Simmy Akhtar, chief executive officer of Air Ambulances UK. “Across the UK air ambulance charities are carrying out over 100 missions every day. These vital missions are critical in providing urgent care to improve the outcome for patients after life-threatening injury or illness, but most are funded entirely by donations. With each mission costing, on average, nearly £4,000 the national support from Kwik Fit will make a significant difference to the capabilities of all the air ambulance charities and help save even more lives.”