Continental’s Straten switches to non-tyre role

Enno Straten will take on a new position within Continental from 1 November 2023, leaving the Tires group sector where he is currently responsible for Strategy, Analytics and Marketing (SAM) in the EMEA region Replacement Tires business area. As of next month, he will head Continental’s Automotive Aftermarket business, a segment that includes replacement and wear parts for the passenger car aftermarket. Straten succeeds Peter Wagner, who will pursue new opportunities outside of Continental.

Prior to commencing his current role in 2020, Straten was head of Commercial Specialty Tires (CST) and the Tires business key account manager for original equipment passenger car and light commercial vehicles.

“Enno Straten is an experienced manager familiar with the structures of the aftermarket for a long time,” says Ismail Dagli, head of Continental’s Smart Mobility business, which includes the Automotive Aftermarket segment. “His approach of creating close links between strategy, data analytics and marketing made an important contribution to the current success of our business area Replacement Tires. In our aftermarket business for cars he will be responsible for keeping us on course for growth and preparing us to meet future challenges.”

Predecessor Peter Wagner grew Automotive Aftermarket into a one-stop supplier. “Peter Wagner successfully promoted the expansion of our aftermarket portfolio in the past years, spearheaded our growth as a one-stop supplier and supported the development of our workshop services, which are an increasingly important area,” adds Dagli. “This has contributed significantly to our success in the aftermarket business for cars. We thank him for his longstanding commitment and wish him all the best for the future.”

Wagner became head of the Independent Aftermarket business segment, as it was then called, in 2014. Before that he held senior aftermarket sales positions at Continental and Pirelli.