Continental a Mercedes-Benz preferred partner in Asia Pacific
As a preferred tyre partner, Continental will have access to central ordering and sales tools linking to the Mercedes-Benz network as well as to a direct online platform for order processing (Photo: Continental)
Mercedes-Benz has awarded Continental preferred tyre partner status in China, Australia, Malaysia, and Indonesia. This takes effect immediately and is valid until August 2025. Furthermore, Mercedes-Benz has extended its existing partnership with Continental in the Indian market until August 2024.
As a preferred tyre partner, Continental will have access to central ordering and sales tools linking to the Mercedes-Benz network as well as to a direct online platform for order processing. In addition, joint promotional activities and customer events are to be organised and carried out, for example product launches or driving events.
“Our customers ambitions are our driving force,” says Dalibor Kalina, head of the Continental Replacement Tires Asia-Pacific (APAC) business area. “Being the preferred tyre partner of a premium car manufacturer like Mercedes-Benz is a great endorsement of our outstanding technological capabilities and the strong commitment our team has to supporting our customers.”
Equipping the entire Mercedes-Benz range
Continental says it supplies original equipment tyres for the entire Mercedes-Benz portfolio, from A- to GLS-Class. In Europe and Asia-Pacific it delivers tyre lines such as SportContact, EcoContact, and PremiumContact. In the Americas Region, especially in the US and Canada, this also includes the ProContact tyre line.
It is easy to identify a tyre that Continental has developed as an original equipment fitment for Mercedes-Benz. These tyres always feature a ‘MO’ (Mercedes-Benz Original) symbol on the sidewall.
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