Birla Carbon adopts Blue Yonder supply chain solution

Carbon black supplier, Birla Carbon has implemented Blue Yonder’s Sales & Operations Planning (S&OP) digital technology. According to the company, the Blue Yonder solution was deployed at Birla Carbon through 2023, “revolutionizing key S&OP processes, including demand and supply planning in a dynamic world”. Birla Carbon engaged Ernst & Young, India (EY) as a transformation partner during the process.

Blue Yonder provides Birla Carbon with a robust platform that integrates demand forecasting into operations planning. The tool provides real-time insights, enabling Birla Carbon to make agile decisions to support customer needs. Blue Yonder markets its Luminate S&OP solution with quote that it can help companies achieve up to 5 per cent margin improvement.

John Loudermilk, president and CEO, Birla Carbon commented: “The successful implementation of Blue Yonder’s S&OP solution marks a significant milestone for Birla Carbon. It ensures that we have a standard process that is effective everywhere we operate, delivering on customers’ needs and allowing us to make decisions more effectively and efficiently….The implementation of Blue Yonder’s S&OP solution reinforces our commitment to efficiently operate our plants and align our plans with the needs of our customers.”

Blue Yonder S&OP’s deployment across Birla Carbon’s operations in 12 countries and 16 manufacturing plants will have “a positive impact on the entire customer base, standardizing processes and ensuring consistent effectiveness while maintaining the highest operational standards across all regions”, according to an official statement.