Ascenso Tyres R&D manager visits BAB Distribution, UK partners, end-users

The Ascenso brand is in the process of introducing a new very high flexion (VF) agricultural tyre range

Ascenso Tyres research & development manager Abhishek Kumar has visited the brand’s UK tyre distributor BAB Distribution, wholesale division of the BA Bush & Son Ltd Group, and key Ascenso OE2 partners, looking ahead to the development of future tyre products. The visit enabled the Ascenso team to demonstrate its willingness to listen and adapt tyres based on feedback from dealers and end users. There was also plenty of positive feedback from customers on the existing tyre range’s performance BAB Distribution told Tyrepress.

Kumar visited OE2 customers including Sands Sprayers, Househam Sprayers and Larrington Trailers as well as end users and VFD dealers such as Grosvenor Farms, Staples, Ireland Farm Machinery, T H Clements as well as a host of others. He met with key members of Househam Sprayers team including Rob Willey to discuss future tyre requirements and developments with VF technology tyres. Kumar also visited key Ascenso tyre partners, such as SETyre, as well as some of Bush Tyres (BA Bush’s retail arm) key agricultural branches.

One highlight of Kumar’s tour was the visit to meet with Richard Larrington of Larrington Trailers. The company has been testing the Ascenso FTR 170 560/60R22.5 trailer tyre and reported a high level of satisfaction with the performance of the product. BAB Distribution said the tyre had been rivalling the performance of market-leading premium tyre brands.

Abhiskek Kumar was also able to talk through Ascenso’s market leading production methods and their new VF tyre range that has been launched this year. The new range is due to be ramped up in the first quarter of 2024.

(l-r) Pete Kemp, who looks after Larrington Trailers for BA Bush’s OE2 division, Abhiskek Kumar, Ascenso Tyres R&D manager, and Richard Larrington of Larrington Trailers (Photo: BAB Distribution)