Toyo renews Japan National Football Team partnership

Toyo Tires has renewed its partnership with the Japan National Football Team. The tyre manufacturer has supported the “Samurai Blue” since 2021. Toyo has released a TV commercial called “Blue, passionate, run” to mark the renewal. The video will be shown in subways and on television, the company said. Toyo added that it plans to follow the team to the next World Cup in North America in 2026.

Toyo said the video shows the company has more in common with the Japan National Football Team than the colour blue. Toyo brought together fans of the Samurai Blue in the television programme “Toyo Tires presents Blue Supporters” to show their support for the Japan National Football Team at the World Cup in Qatar and share their enthusiasm for the sport. Toyo equipped the team bus with tyres and presented live streams on YouTube that accompanied Japan on its way to the World Cup. In addition, the Japanese national football team was supported by advertising, for example in underground stations or on inner-city LED walls in Tokyo and Osaka.