New area sales manager for SMP Europe

Engine management specialist SMP Europe, the home of Intermotor, Lemark and Lucas brands, has appointed Will Fry as area sales manager as the company looks to strengthen its sales team and promote from within.

Fry has been with the company for over four years, previously holding the role of marketing communications manager where he successfully supported and delivered the marketing of the brand.

Fry’s new role involves looking after customers across the East and Southeast of England, supporting brand development and ensuring key accounts in the area are kept up to date with the latest product news, trends and new to range releases.

Fry comments: “Whilst we’ve always been active around the country, we’re driving forward with a concentrated effort on how accessible and personable we are as a team – and company. We want our customers to know that we are there for them whenever they need us.”

Talking about the new role, Fry adds: “The transition from marketing to sales is a bit of a bit of a jump into the unknown, but I’m looking forward to learning new areas of the business and working closer with our customers.”

Ross Toomey, managing director says: “Will has been a force in our marketing team, successfully driving brand awareness in the industry and delivering exciting campaigns.

“We know he’ll continue to thrive in his new role in the sales team, helping to nurture customer relationships and deliver excellent customer service the industry has come to know SMP Europe for.”