Ceat appoints new R&D head as focus shifts to European car tyre introduction

Ceat recently appointed Renji Issac, Senior Vice President R&D and Technology in India. Issac took over from Peter Becker, Senior Vice President R&D and Technology effective 1 May. Becker was globally responsible for quality tyre development and implementation in Europe from July 2017 to 30 April 2023.

Frank Gilsdorf, General Manager CETC, will be responsible for the European Development Department effective 1 May. With his many years of experience and expertise, Becker will continue to be available to the R&D Technology and Group Strategy departments in an advisory capacity as they implement the ambitious growth targets in Europe.

According to the company Ceat tyre sales have experienced strong growth in recent years, resulting in the achievement of “a significant market share due to…excellent product quality.” The group intends to become more involved in the European passenger car market and further expand the OE segment.

Ceat representatives report that they are convinced that a higher product presence for its passenger car tyres and greater brand awareness in the European market can be achieved. Specific target area including summer tyres for passenger cars, SUVs and vans; winter tyres for passenger cars and SUVs in addition to the all-season tyres that have already been on sale for some time.