Carter-Cash retires Yakarouler retail portal

More than two years after its acquisition of insolvent online retailer Yakarouler, French tyre and automotive parts firm Carter-Cash has merged the Yakarouler business with its own. As of 1 September 2023, visitors to the Yakarouler.com site are encouraged to make their purchases via Carter-cash.com.

In a statement, parent company Mobivia describes the merger as the culmination of more than two years of efforts to integrate the Yakarouler portal, a measure that accelerates the “digital transformation” of Carter-Cash. From this month, the Carter-Cash.com site offers the entire former Yakarouler portfolio, increasing its online exclusive parts references sevenfold. These new 350,000 references are only available online and aren’t sold through the existing 84 Carter-Cash centres across France, but customers have the option of collecting their online purchases at the former Yakarouler warehouse in Thiais, Paris. This facility now includes a small Carter-Cash counter outlet. Mobivia says Carter-Cash will replicate this space saving counter format in other locations.

“This merger will result in a broader and more complete offering for our business, whether physical or digital,” states Thierry Deuzé, managing director of Carter-Cash. “As we are not new to digital, the expertise of pure-player Yakarouler is an opportunity for us to accelerate our online development. This merger is a major event for Carter-Cash and represents one of the biggest projects since the company was founded, both technically and in terms of human resources.”

Yakarouler went into receivership on 3 February 2021 and Carter-Cash acquired the assets of this business on 1 June of that year.