Stertil UK appoints marketing manager

Stertil UK Ltd., local supplier of the Stertil-Koni range of vehicle lifts as well as loading bay equipment, has hired its first national marketing manager. Liza Dempsey-Vicent steps into this newly created role, in which she will support the company’s ongoing efforts to maintain and grow Stertil UK’s position as a market leader in dock & door products and heavy vehicle lifting technology.

Introducing its new marketing manager, Stertil UK says that following years of experience executing successful UK marketing strategies for small businesses and large international tech enterprises, Dempsey-Vicent will focus on driving engagement and conversion across digital platforms whilst also taking a fresh look at the more traditional marketing channels that Stertil’s audience continues to utilise.

“The channels through which our customers want to engage with Stertil look different in 2023 and the digital landscape is becoming increasingly important,” says Martin Paynter, managing director of Steril UK. “To better serve our audiences, customers and grow our UK sales businesses it’s important we evolve our marketing strategy – we are confident that Liza will help us to successfully navigate that journey.”