Massimo Tyres stand out at Betfred Challenge Cup 2023 Quarter Final

Massimo Tyres made their presence felt during the Betfred Challenge Cup 2023 Quarter Final fixture between Hull and St Helens recently. The sporting drama was played out in front of over 8,000 fans and across “a large television audience” since the match was broadcast live on the BBC, Massimo Tyres utilised the event to showcase the brand to the UK market.

The Betfred Challenge Cup is one of the most coveted tournaments in the world of rugby league, known for its fiercely competitive fixtures and intense rivalries. The 2023 Quarter Final clash between Hull and St Helens was no exception, with both teams giving their all.

A spokesperson from Massimo said: “As we look to grow the awareness of Massimo Tyres in the UK, there are few better avenues than advertising at large sporting events. The fact that this game was televised on the BBC, with the additional viewers and prestige that comes with that, meant that choosing this game between two great Rugby league sides was an easy decision for us.”

The Massimo brand arrived in the UK in 2019 via well-known North East tyre wholesaler Tyre Spot and is becoming “one of the most popular budget brands on the market”, according to the company. “For many, this will be the first time they have seen the name Massimo tyres, but our future plans should ensure that it will not be the last.”