IDEA accolade for Nexen Mars tyre
The Mearth concept tyre features a shape-changing mode to improve drivability (Image: Nexen Tire)
Tyre makers such as Michelin and Bridgestone may be preparing to drive on the moon, but Nexen Tire has its sights on Mars. The Korean tyre maker has received recognition in the International Design Excellence Awards (IDEA) 2023 for its Mearth concept tyre.
The Mearth tyre is a concept of a transformable tyre for use on Mars. It features a mode that allows it to change shape to improve drivability by expanding the tread area with special materials. It also has protruding sidewalls that enable land cultivation on Mars’ harsh terrain.
This winning IDEA 2023 entry is the result of a collaboration between product design students affiliated with the Busan Design Promotion Center’s Korea Design Membership Plus (KDM+) program and industry-academic partnerships. “We are committed to continue developing products with unique designs and technological competitiveness in order to increase the value of our brand,” stated a Nexen Tire representative.
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