Gold medal ambassador the icing on Bridgestone’s BMS cake

Bridgestone is reflecting on its most memorable presence of the year after showcasing its products to up to 58,000 British Motor Show visitors at Farnborough International between 17 and 20 August. The tyre firm and mobility solutions provider was present at the show in partnership with Kwik Fit and drew upon a little help from a freestyle BMX gold medallist, Bridgestone ambassador Charlotte Worthington.

Not only did Enliten technology enjoy the spotlight, but Worthington was also on hand to talk first-hand about the benefits of top-performing tyres from her own unique experience, in what Bridgestone calls a “highlight of the entire show.”

Tyres benefiting from Enliten include the Bridgestone Turanza 6, which is suited to and optimises the performance of internal combustion engine models, hybrids and electric vehicles. This tyre, along with the Potenza Sport and Potenza Race tyres, featured prominently during the event, which saw Bridgestone partner with Kwik Fit as exclusive partner sponsors of the Motorsport Arena and Hall Five.

A highlight of our year

“The British Motor Show is always a highlight of our year, as we are able to interact with tens of thousands of motorists at the show, the majority of which had extremely positive impressions of the brand before they’d even come to see us,” says Brett Emerson, Bridgestone’s consumer sales director. “Having Charlotte Worthington on our stand with her gold medal was a highlight which we’ll remember for a long time to come. She gave some fascinating insights into her own journey on two wheels, and it was great to see so many families having their pictures taken with her and playing alongside her on our tyre derby game.

“It was an incredible event for us in lots of ways,” Emerson continues. “One of many positives was the insight gained into motoring driving habits and electric vehicle purchasing intentions. The motoring industry is undergoing great change and to be able to show that Bridgestone is at the forefront of such change was a massive thing and gives us a great deal to build on.”

Combined strength of 2 brands

“We took away so many positives from our presence at the British Motor Show with Bridgestone,” adds Andy Lane, marketing director at Kwik Fit. “We were able to combine the strength of both of our brands to leave a huge impression with tens of thousands of motorists. Bridgestone’s premium tyre portfolio is second-to-none and with the backing of our national network across the UK, motorists were safe in the knowledge that we have a network to support them, wherever they are in the UK.”