Football sponsorship an “important stepping stone” in Prometeon’s development strategy

The partnership that began between Prometeon Tyre Group and Italian football club Parma Calcio 1913 a year ago continues in 2023-24. When the new Serie B season begins later this week, the tyre maker will return at main sponsor and again be present on players’ shirts. Prometeon also becomes Official Tyre Partner this season and will supply tyres for the coach used by the club’s first team.

“It has been an extremely worthwhile season, not only for Parma Calcio as a team, but also for our partnership as a whole, comments Sabina Oriani, Prometeon Tyre Group’s chief marketing officer, regarding the inaugural season as sponsor. “From a sporting perspective, the club came agonisingly close to being promoted to Serie A, and this continues to be its objective…Football is a sport beloved by millions of people and this partnership is an important stepping stone in Prometeon’s development strategy.”

On the same wavelength

Luca Martines, managing corporate director of the Parma Calcio football club, adds that Parma is “truly honoured” to have Prometeon behind it for the 2023-24 season. Martines comments that the relationship forged between the football club and tyre manufacturer is not just a professional one. “We are on the same wavelength when it comes to the concept of excellence and teamwork.”

Parma Calcio 1913 finished the Serie B 2022-23 season in fourth place, narrowly missing out on promotion to Serie A. In its 110 years, the club has won three Italy Cups (Coppa Italia), an Italian Super Cup (Super Coppa), a Winners’ Cup (Coppa delle Coppe), two UEFA Cups, and a UEFA Super Cup. After AC Milan, Juventus and Inter, Parma Calcio ranks fourth among Italian clubs in the UEFA general ranking for number of titles won.

Prometeon Tyre Group views this partnership as the “ideal opportunity to reinforce the Prometeon brand across the board” because not only is football one of the most popular sports in the world, it also has three core values in common with the company – teamwork, passion and results orientation.