Continental promotes Mergell to non-tyre role

From 1 September 2023, Boris Mergell will take over as head of the User Experience (UX) business area within Continental’s Automotive group sector and will also become a member of the Automotive Board. He succeeds Philipp von Hirschheydt in this role and will also report to von Hirschheydt, who is now chairman and Executive Board member for Automotive.

As head of UX, Mergell will drive the development of forward-looking display solutions, head-up displays and UX assets in the form of software functions. In his 20 years at Continental, Mergell has held various positions in research as well as in product and material development for passenger and light and heavy truck tyres. Most recently, he was senior vice president research and development at Tires, where he was responsible for all Continental tyre activities in this area.

“I have known Boris Mergell for many years, and I am convinced that as a very experienced Continental manager he will continue the success of the User Experience business area and drive forward the technology leadership in this growth area,” says Philipp von Hirschheydt, head of the Continental group sector Automotive. “User experience will continue to be a decisive factor in the purchase decision of a vehicle. We are already offering exciting solutions and innovations such as the Pillar-to-Pillar and the hidden In2visible Display that meet market needs.”

Continental has not yet announced who will succeed Mergell within the Tires business.