Brocks Wheel & Tyre fits Bridgestone VX-Tractor tyres on new 3S wheel brand

Essex agricultural rim manufacturer, Brocks Wheel & Tyre (BWT) has launched a new wheel brand, 3S, and is fitting Bridgestone’s VX-Tractor as original equipment. The new brand is the company’s first since it was founded 15 years ago in Thaxted, where the company now employs 16 members of staff. Director Will Brock and son Eugene, the company’s business development director, launched 3S at the Royal Highland Show in June. They say demand is already high for the UK manufactured wheels, which are also being supplied as an option in an eye-catching powder-coated chrome finish.

3S agricultural wheel detail (Photo: Brocks Wheel & Tyre)

3S wheels have been developed for increased safety and improved productivity, embodying Brock’s three core principles of being ‘Smart’, ‘Strong’ and ‘Safe’ – hence 3S. All 3S wheels are compatible with 3S location and pressure sensors, making them smart, while safety has been enhanced with wheel nut indicators and pressure valve guards being provided as standard. BWT also incorporates an additional hole on the outside rim for safer strap and shackle assembly as a safety feature for handing and fitting. All 3S wheels feature formed pressed centres that meet or exceed original equipment specifications. The wheels are reinforced by an industry-leading 10-year warranty.

Bridgestone’s VX-Tractor tyre is BWT’s preferred tyre, having been put to the test in intensive road-use and very demanding field conditions. Designed with a more robust carcass and more lug rubber volume, it offers farmers reliability and longevity, in addition to tractive field performance. Eugene Brock made the 590-mile journey from the Royal Highland Show in Edinburgh, all the way back home to Essex in his John Deere 6330, calling in on 22 tractor dealerships on route to showcase 3S along the way. Data captured showed that tread wear was less than 1mm over the whole journey.

Bridgestone’s agricultural sales manager Stephen Lamb said “While it wasn’t working in the field, it was high intensity roadwork, moving some 6,000kg of metal – steering, accelerating and braking over 590 miles of the UK’s A and B-road network.

“Based upon this miles-per-mm wear-rate, you could drive around the whole of the world’s circumference, 24,901 miles, and still come back with 15mm of tread remaining at the end of your journey! This is the longevity that makes the VX-Tractor such a special tyre.

“To be chosen by Brocks Wheel & Tyre for fitment on their new 3S wheels is a huge honour for everyone at Bridgestone. Like the VX-Tractor, their wheels have been engineered to meet the unique demands of today’s tractors and agricultural equipment and it is a partnership that we couldn’t be prouder of.

“This is a UK farming solution success story and to be assisting Brocks Wheel & Tyre on their journey is a huge vote of confidence for our tyre.”

Director Will Brock added: “We chose Bridgestone because we know that their tyres are some of the very best in the industry, offering a number of advantages including longevity, comfort and superior traction, at no expense to the soil.

“We like the fact that Bridgestone manufacture their tyres on the back of their customers’ feedback, with the solution feeling tailor made as a result.”

Eugene Brock made the 590-mile journey from the Royal Highland Show in Edinburgh to his home to Essex in his John Deere 6330, demonstrating the road-going longevity of the Bridgestone VX-Tractor (Photo: Brocks Wheel & Tyre)