Bridgestone debuts Japan retail portal

From today, Bridgestone is directly selling passenger vehicle tyres online in its home market of Japan via a new portal, the Bridgestone Online Store. This new tire-onlinestore.bridgestone.co.jp site draws upon the services of Bridgestone’s B-select retail network, which the company launched in Japan last month.

Stated benefits of ordering tyres through the Bridgestone Online Store include the convenience of paying a single price online for tyre and labour, a user review function to provide information about specific tyres, and the option of having tyre fitting performed by any of around 700 outlets across Japan.