UK fleets ‘lead way’ in sustainability investment – Goodyear

Goodyear’s recent Sustainable Reality Survey has shown that UK fleets are more focused on sustainability than their European counterparts, with higher-than-average knowledge and application of sustainable solutions, including fuel-efficient tyres. Goodyear surveyed more than 1,400 fleets from 33 countries, asking about their current efforts and targets for the future. It found that 93 per cent of UK fleets are committed to sustainability goals, compared to the European average of 83 per cent. The UK industry is also in a position of strength when it comes to investing in sustainable solutions, including fuel-efficient tyres, telematics and driver training. The full report on Goodyear’s survey is available from the manufacturer’s website.

Premium suppliers of truck tyres are now targeting increased partnership with fleets, using various forms of sensor-enabled fleet management IT suites to assist customers in achieving sustainability and other operational targets. Goodyear offers an integrated fleet solution through its Total Mobility range of products, which it is showcasing on 6 and 7 July as part of a wider 2023 European Drive Results Tour that spans 15 European countries. Goodyear has chosen Prestwold Hall Driving Centre, near Loughborough, to host its UK Drive Results Tour date, with its full range of commercial vehicle technologies on display.

Goodyear states that it will address fleet challenges and demonstrate that effective sustainable solutions do not have to be complex revenue trade-offs. It has upgraded its interactive showroom since the 2022 tour, offering a “more immersive customer experience” in its overview of Goodyear’s products and solutions.

Sustainability, cost efficiency to drive adoption of mobility solutions

According to Goodyear’s 2022 Sustainable Reality Survey, fleets continue to recognise the importance of sustainable investments. 41 per cent say reducing operational costs was a significant factor when considering new solutions. In the UK, 98 per cent of fleets recognised the importance of sustainability, significantly higher than the European average.

Kate Norton, sales general manager commercial UK & I, Goodyear, said: “We are proud of our ability to activate Goodyear’s commercial offering and engage customers from across the United Kingdom and Ireland. The unique mix of virtual and physical features represent Goodyear’s position of strength within the commercial vehicle industry, going beyond tyres to feature our data and mobility solutions that are helping hundreds of fleets maximise efficiency, sustainability and competitiveness.

“Fleet operators recognise the importance of implementing solutions that will boost their overall operational performance. We help them do this by reducing downtime and fuel costs with smart and efficient Goodyear tyres.”