Toyo Open Country ATIII win Nikkan Jidosha Shimbun Goods Award

Toyo’s Open Country ATIII SUV tyre has won a Nikkan Jidosha Shimbun Goods Award. Established in 1987, the award recognises products that have contributed to the automotive Car parts announced and released between April 2022 and June 2023 are eligible. In addition, sales volume, development ideas, relevance and social conditions are considered. The selection committee also referred to the results of surveys received from car parts retailers and maintenance outlets to provide their evaluation.

Since its release in the North American market, Open Country ATIII has received strong support, and following its launch in Japan in 2022, the tyre was introduced to the European market this year.

Strong pattern design with large blocks placed on the tread ensures stability and comfort on roads, and offers stable driving on uneven road surfaces such as campsites and forest roads. In addition, it meets the requirements of the Three Peaks Mountain Snowflake Mark (3PMSF) guaranteeing performance in winter, so it can be used regardless of the season.