Retreading & recycling focus at The Tire Cologne 2024

The organiser of The Tire Cologne 2024 promises to pay even more attention to the circular economy at next year’s show, with tyre retreading and recycling now “concentrated in a centrally located themed area.” The tyre industry exhibition returns to Cologne, Germany between 4 and 6 June 2024.

“Sustainability has a major role to play in the tyre industry, as it does in all sectors, because reusing and recycling products slows down the rate at which natural resources are used, while also helping to reduce energy consumption,” comments Ingo Riedeberger, director of The Tire Cologne. “And last but not least, today’s consumers expect products to be more efficient and more sustainable. By locating the Circular Economy themed area in a central position at The Tire Cologne, we want to raise the visibility of companies engaged in retreading and recycling tyres.”

Support for exhibiting companies

Riedeberger says exhibition organiser Koelnmesse will support company presentations in this themed area with communications measures, a content-driven stage programme and attractive participation packages ranging from stand construction and meeting rooms to a lounge accessible to all.

The Circular Economy themed area at The Tire Cologne 2024 builds on the Boulevard of Sustainability concept that featured at the 2022 show. With a central position in Hall 7 and its own stage for talks, Koelnmesse is confident the themed area will “attract extra attention.”