Ramón Hoekman expands role within WAI

WAI’s vice-president of sales Europe, Ramón Hoekman, has expanded his role to ensure a greater involvement in the overall sales and commercial aspects of the business, as the organisation aligns under the new umbrella, WAI Europe.

The announcement comes following a number of leadership changes made by the global auto electrical specialist, which saw current UK managing director Richard Welland now appointed as President of Europe, overseeing all European operations.

Hoekman joined the company in 2007 as a Business Development Manager, working his way up to VP Sales EMEA. In his new role he will work closely with Welland to enhance commercial operations and strengthen WAI’s presence in the European market.

Commenting on his expanded role, Hoekman said: “I’m excited to be undertaking this new role within WAI, at a time when the WAI brand is increasing its profile among customers in the European aftermarket. Through our continued investment, we are meeting the needs of an evolving sector and ensuring customers benefit from a high quality, reliable partner.”

Richard Welland added: “Ramón has consistently demonstrated remarkable dedication and passion for driving growth within our organisation. We have full confidence that his expanded responsibilities will further propel our success in Europe and ensure that we remain at the forefront of our industry.”