Nexen debuts grrripping ad campaign
With artwork from Kervin Brisseaux, Nexen aims to become a “trendy & innovative brand” in Europe (Images: Nexen Tire)
Colourful big cats are teaming up with tyres in a new collaboration between Nexen Tire and Haitian-American artist Kervin Brisseaux. The tyre maker explains that efforts to establish itself as “a trendy and innovative brand” in the European market are behind the advertising campaign that is based upon Brisseaux’s artwork.
To cultivate this desired brand image in Europe, Nexen Tire chose to work closely with an artist “whose illustration style includes influences from fashion, music and other facets of pop culture.” The Kervin Brisseaux campaign features two pieces of creative artwork that “represent the brand’s unique selling proposition.”
Self-confidence & pride
Nexen Tire worked hand in hand with Saint Elmo’s, drawing upon the creative agency’s expertise in brand, design, campaigns and content creation to “communicate the message clearly and effectively while making the artwork as engaging as possible.”
The tyre maker shares that the animals in the selected images “show self-confidence and pride” while the background colours represent Nexen’s brand elements and its seasonal environment. The message Future Rider, Ready For All conveys Nexen Tire’s “self-image as an innovative brand that pushes boundaries.”
Taking Nexen to new heights
“Working with Nexen Tire has been an incredible experience. We share a common vision of creating campaigns that are forward-thinking and innovative, and it was a pleasure to bring Kervin Brisseaux’s artistic genius to the fore,” says Stefan Schütte, chief commercial officer of Saint Elmo’s.
“We believe this collaboration with Kervin Brisseaux and Saint Elmo’s will take Nexen Tire to new heights and position our brand in the minds of consumers as trendy and premium,” adds DC Kim, Nexen Tire Europe’s vice president of Europe sales & marketing. “Nexen Tire is bold to be different and is taking the lead in this new journey. By using compelling imagery and engaging people in discussions, we aim to stand out from the crowd and introduce Nexen Tire and its products to a wider audience in an extraordinary way.”
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