New marketing manager for First Line

Alex Jarvis-Cleaver has been appointed marketing manager for aftermarket specialist First Line Ltd. He has a wealth of experience in marketing, having led marketing operations at a manufacturer of torque tools for six years, prior to a brief career break that saw him take on a trip across the United States.

In his new role, alongside developing and executing First Line Ltd.’s marketing strategy, Jarvis-Cleaver will handle all communications, producing the company’s regular email newsletters, social media content, and designing its popular branded goods, as well as attending trade exhibitions to ensure the company can continue to embrace the latest industry updates and innovations.

On his new role, Jarvis-Cleaver said: “I’m excited to have joined First Line – a very successful organisation with a fantastic reputation that’s only growing.

“It’s a renowned aftermarket brand set apart by its quality of products, and extensive range of over 40,000 references across 60 product lines. There’s so much potential within the company and I’m looking forward to driving further awareness of what First Line can offer the aftermarket.”

Jarvis-Cleaver considers changes in future mobility as one of the main challenges the company, and wider aftermarket, will face in the years to come, as the industry adapts to the change in requirements for both motorists and technicians.

“Electric vehicles have far fewer parts compared to an internal combustion engine-powered vehicle, so as a supplier we need to make sure we are staying up to date with technology and providing the latest in parts to supply the market’s needs” he says.