Michelin awarded for 45% sustainable tyre

On 13 July, PricewaterhouseCoopers (PwC) and the Center of Automotive Management (CAM) bestowed the AutomotiveINNOVATIONS Award 2023 in the ‘Chassis, Car Body & Exterior’ category upon Michelin for its road-approved car tyres containing 45 per cent sustainable materials. A jury composed of seasoned figures from the industry, the world of science and consulting, as well as specialist media selected Michelin for the award.

Unveiled in 2022, the 45 per cent sustainable materials tyre incorporates technologies that Michelin says will feature in standard tyres in 2025. The project enables the tyre maker to take a “further step towards the large-scale development of new sustainable materials.” Michelin aims to use an average of 40 per cent renewable or recycled materials by 2030 and exclusively employ these materials in its products by 2050.

“To adhere to its extremely ambitious roadmap, Michelin is bolstered by its expertise in the field of cutting-edge materials, as well as by its entire R&D department, composed of 6,000 engineers, researchers, chemists and developers worldwide. It is to all of these teams that I dedicated this award,” states Eric Vinesse, director of Research and Development at Michelin and member of the Group Executive Committee.