Kumho Tire launches EV tyre ad campaign

This month, Kumho Tire begins a global advertising campaign to promote its tyres for electric vehicles. The ‘Your EV Partner, Kumho Tire’ campaign will feature on online streaming services and various social media, including Kumho’s own ‘Ecsta TV’ YouTube channel. Advertisements will also screen on South Korean television.

“This advertising campaign uses short and powerful visuals to reinforce the message ‘Kumho Tire for Electric Vehicles’. Kumho Tire is developing OE tyres for next-generation electric vehicles with major automakers around the world, and this ad campaign is designed to replicate the changing mood of the market and the shift in focus to electric vehicles,” says Janghyuk (John) Yoon, Kumho Tire’s senior vice president of global marketing.