Juventus FC names Nexen Tire official tyre partner

Earlier in the month, Tyrepress.com reported that Kumho Tire has succeeded Nexen Tire as official tyre partner of football club AC Milan. Nexen Tire has now announced a new partnership but remains within Italy’s Serie A championship as partner of Juventus FC. The Korean tyre maker takes over from Linglong Tire, who had partnered with Juventus since 2018.

Juventus FC and Nexen Tire officially launched their partnership at the club’s home stadium in Turin on 10 July. “This historic date marks the start of an exciting journey that will propel Nexen Tire’s brand visibility to new heights,” comments the tyre maker, adding that the strategic partnership “represents an exciting step forward in the company’s sports marketing efforts, with the goal of increasing brand awareness and engagement among football supporters in Europe.”

Seamless fit with expansion plans

“We are delighted to announce our partnership with Juventus, a club known for having the largest fan base in Italy,” says DC Kim, vice president of Europe Marketing & Sales at Nexen Tire. “This collaboration fits seamlessly into our strategic plans for expansion in the European market, especially with the upcoming launch of the second phase of expansion at the Europe plant this year. The collaboration with this prestigious Italian football club includes great opportunities and will increase Nexen Tire’s brand awareness across the continent.”

“We are thrilled to welcome Nexen Tire as our official tyre partner,” adds Tiziana Di Gioia, Juventus chief commercial officer “Their global reputation for producing top-quality tyres perfectly aligns with our ambition for excellence. We’re pleased to welcome Nexen in the Juventus family as our official tyre category sponsor.”

Stadium & online presence

The tyre manufacturer will have prominent visibility within the stadium as the official tyre sponsor of Juventus, ensuring the brand is front and centre during matches. Digital campaigns will leverage the power of social media and online platforms to drive brand affinity among a global audience.

Moreover, the partnership grants Nexen Tire access to exclusive hospitality experiences, allowing the company to engage directly with customers and consumers in unique and memorable ways. These hospitality programs will create strong opportunities to forge lasting connections and strengthen brand loyalty.