Ceat & Marangoni begin India retreading partnership

Marangoni S.p.A. and Ceat Limited have entered into a strategic partnership to provide tyre retreading solutions in the Indian market. By combining Ceat’s tyre casings with Marangoni’s retreading technology, the two firms intend to provide customers with “an optimum solution that offers extended tyre life, superior performance, and cost-effectiveness.” Ceat and Marangoni also view the partnership as a means of expanding their franchisee networks.

“Marangoni is looking forward to join forces with Ceat in order to propose a premium retread to Indian customers starting from the high quality CEAT tyre (casing) and Marangoni’s Ringtread technology,” says Matthias Leppert, chief operating officer of the Marangoni Group. “This will be an important step to improve the competitiveness of Indian transport companies. Based on this experience, Ceat and Marangoni intend to explore common opportunities in other markets too.”

“Ceat and Marangoni have joined hands in a powerful collaboration aimed at revolutionising the truck and bus tyre industry,” adds Lakshmi Narayanan B, chief marketing officer of Ceat Limited. “By combining Ceat’s superior truck tyres and cutting-edge casing technology with Marangoni’s high-quality retreading, this collaboration promises superior quality and performance to the customers. Beyond profitability, the partnership also emphasises sustainability by extending tyre life through advanced retreading techniques, making a positive impact on the Transport and Logistics industry’s environmental footprint. Together, Ceat and Marangoni are steering the industry towards a more profitable and eco-conscious future.”

A combination of two experts

Within India, Marangoni has established a network of franchisees in Maharashtra, Tamil Nadu, Kerala, Telangana, Gujarat, Uttar Pradesh. These locations will soon be joined by operations in the National Capital Region and Rajasthan.

“In a highly demanding CV tyre market, customer needs can be better met by providing an ideal mix of new tyre, retread and service,” comments Hemant Kaul, chief executive officer of Marangoni South Asia. “The association between Marangoni and Ceat is a great combination of two experts getting together to provide enhanced value to our common customer. Ceat’s customers will now have access to Marangoni’s high-quality retreads, while Marangoni’s customers who do not already use a Ceat tyre can be attracted to this unique combination. I look forward to working with my colleagues in Ceat to make this a defining partnership in the Indian market.”

“Ceat and Marangoni have joined forces in a game-changer partnership that aims to revolutionise commercial tyre solutions,” adds Saurav Mukherjee, senior vice president, global sales and supply chain at Ceat Limited. “Through this collaboration, we plan to offer a one-stop solution for premium commercial tyre customers, providing top-quality products and services to optimise fleet operations while reducing overall costs. With Ceat’s expertise in tyre manufacturing and distribution combined with Marangoni’s extensive experience in retreading and fleet management, the alliance is set to meet the evolving demands of the commercial tyre industry. Together, we are committed to delivering sustainable and eco-friendly solutions to drive efficiency and environmental responsibility.”