UK visit for Goodyear Drive Results showroom

Goodyear aims for its integrated fleet solution to play an instrumental role in helping customers achieve their sustainability targets, and anyone wishing to learn more can do so next week: The Goodyear Drive Results showroom is set to showcase Goodyear Total Mobility to UK and Irish customers on 6 and 7 July as part of a wider 2023 European Drive Results Tour that spans 15 European countries.

News of the mobile showroom’s visit may come as welcome news to UK fleets, which according to results from Goodyear’s Sustainable Reality Survey are more focused on sustainability than their European counterparts.

When preparing the Sustainable Reality Survey, Goodyear asked more than 1,400 fleets from 33 countries about their current efforts and targets for the future. What it found is that 93 per cent of UK fleets are committed to sustainability goals, compared to the European average of 83 per cent. The UK industry is also in a position of strength when it comes to investing in sustainable solutions, including fuel-efficient tyres, telematics, and driver training.

Sustainability, cost efficiency driving adoption of mobility solutions

According to Goodyear’s 2022 Sustainable Reality Survey, fleets continue to recognise the importance of sustainable investments, with 41 per cent saying that reducing operational costs was a significant factor when considering new solutions. In the UK, 98 per cent of fleets recognised the importance of sustainability, significantly higher than the European average.

“We are proud of our ability to activate Goodyear’s commercial offering and engage customers from across the United Kingdom and Ireland,” says Kate Norton, Goodyear’s sales general manager Commercial UK & I. “The unique mix of virtual and physical features represent Goodyear’s position of strength within the commercial vehicle industry, going beyond tyres to feature our data and mobility solutions that are helping hundreds of fleets maximise efficiency, sustainability, and competitiveness.

“Fleet operators recognise the importance of implementing solutions that will boost their overall operational performance. We help them do this by reducing downtime and fuel costs with smart and efficient Goodyear tyres.”

Significant upgrade for mobile showroom

The Drive Results mobile showroom will present Goodyear’s Total Mobility, a solution that combines truck tyres, fleet solutions and services that help “take fleets to the next level of performance.” Goodyear has chosen Prestwold Hall Driving Centre, near Loughborough, to host its UK Drive Results Tour date, with its full range of commercial vehicle technologies on display.

Goodyear will address fleet challenges and demonstrate that effective sustainable solutions don’t have to be complex revenue trade-offs. The interactive showroom has undergone a significant upgrade since the 2022 tour, offering an even more immersive customer experience and a comprehensive overview of Goodyear’s products and solutions.

To offer visitors an enhanced experience, the Drive Results Tour will include an engaging mix of physical and virtual features.