Toyo partners International Federation of Sport Climbing

Toyo Tires has commenced a partnership agreement with the International Federation of Sport Climbing in Europe. As a result, the brand will be present at selected European events in the IFSC calendar. Toyo’s European CEO, Kenta Kuribayashi said: “At Toyo Tires, we are very excited to be partnering and supporting the IFSC and look forward to being part of a young, energetic, and growing sports climbing community. Watching the Sports Climbing athletes push their boundaries of possibilities is truly inspirational and resonates with Toyo Tire’s philosophy to continue advancing creativity and innovation to offer tyre products that exceed customer expectations around to world. We hope to support the growth of sports climbing in Europe and around the world.”

Toyo Tires will participate in the upcoming World Championships in Bern, Switzerland, as well as IFSC World Cup events in Innsbruck, Chamonix and Koper. The partnership will focus on enhancing the venue experience by bringing interactive supporter engagement to the selected IFSC events, in addition to raising awareness of the sport through social media. The Toyo Tire Europe sponsorship will come into effect at the IFSC World Cup Innsbruck from 14-18 June and will continue through to the IFSC World Cup Chamonix from 7-9 July, the IFSC Climbing World Championships from 1-12 August, and the IFSC World Cup Koper from 8-9 September.

IFSC President Marco Scolaris said: “We are excited to bring on new, innovative partners to support our world-class events, and Toyo Tires certainly fits the bill. They are a world leader in their industry, as we aim to be in ours, and this new partnership will bring added value for our stakeholders, especially fans, at our elite events.”