PCL names South of England manager
Michelle Foord (Photo: PCL)
PCL has appointed Michelle Foord as its new Area Sales Manager for the South of England region. She began her new role with the pneumatic specialist at the start of this month, just in time for her to join the PCL team at Automechanika Birmingham 2023.
Introducing Foord, PCL shares that the Area Sales Manager has a background in manufacturing and a proven track record of building customer relationships within the railway and automotive industries. She comes to PCL from Direct Track Solutions, where she served as Business Development Manager.
Michelle Foord’s first month has included a week at the PCL production facility in Sheffield, where she got hands-on helping to build some couplings. “It’s been fantastic to spend time on the shop floor getting into the detail of the products; how they’re put together, and the time, effort and skill involved in the process,” comments Foord.
“The production facility is incredibly impressive and immensely clean – I couldn’t believe it’s a working factory from how clean it actually is. The whole operation runs so smoothly – the picking, fulfilling of the shelves, the traffic light systems – all the departments work seamlessly together.”
The next step is getting out on the road: “In the short-term, my focus is meeting my customers and understanding their business needs. My long-term focus is growth and identifying further potential in the South. I’m really looking forward to meeting existing customers and looking at where the gaps are to build new business and get a plan in place.”
Ideal candidate to strengthen operations
“Michelle is an excellent communicator with a pro-active, customer-first approach,” states Lee Wright, PCL’s Managing Director. “Her dedication to supporting individual business needs, combined with her expertise in identifying market opportunities, makes her the ideal candidate to strengthen operations in the South and facilitate growth for our customers as well as PCL.
“I’m really pleased to see Michelle settle so well into the fold. I am confident customers will feel in safe hands as she works with them to help their businesses flourish.”
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