Mitas introduces Custom Force tyre line into Brazilian market

Custom Force tyres will be on display for the first time in Brazil at São Paolo’s Festival Interlagos, along with other Mitas flagship lines for on-road, adventure and off-road riding. 80,000 visitors are expected at the annual Festival Interlagos from June 22-25 in São Paolo, with Mitas Ambassadors Rigor Rico and Marcelo Silverio in attendance.

Brazil’s famed Festival Interlagos 2023 will be the stage for the Mitas launch of its Custom Force tyre line for motorcycle enthusiasts across Brazil. Mitas team members will be on hand to showcase the full range of Two-Wheeler tyres, and to provide sales and service right on site. Gustavo Pinto Teixeira, vice president of two wheels and specialty tyres at Yokohama TWS commented: “Festival Interlagos is a terrific place to showcase our new products for the Brazilian market and we are keen to finally bring our tyre range to the attention of owners of cruiser motorcycles. We will also be showing off our other on-road, adventure and off-road ranges to Brazilians, who will soon be seeing new, larger sizes in our Sport Force+ RS line and extra force for tackling on- and off-road trails from our Enduro Trail+ line”.

Mitas will be offering special promotions to festival goers, with riders able to change their tyres right on the spot at the stand of Cantu, Mitas service partner. Fans will also get the chance to catch up with Mitas ambassadors Rigor Rico, Brazilian Hard Enduro star and Marcelo Silverio, Supermoto and Flat Track racer.

Mitas Custom Force is a high-performance tyre for cruiser motorcycles, providing extra grip for on-road cruising. Mitas Custom Force features a special compound offering high stability and safety in both dry and wet road conditions. Its unique construction technology guarantees smooth handling and greater durability, no matter the load, says Mitas.