Kenda unveils new logo

Kenda has introduced new brand imagery reflecting its “Designed for Your Journey” slogan. The multi-segment tyre manufacturer’s new logo incorporates three design elements in its signature “K”: a check mark on top to represent quality assurance and safety; an inverted V shape on the bottom symbolising a strong foundation; and a diagonal line in the middle that represents the road ahead. Kenda says it wants to refresh the brand to communicate four core values: honesty, quality, service, and innovation.

“At Kenda, we are passionate about helping our customers reach their destinations safely and reliably,” said Jimmy Yang, chairman and president of Kenda. “We design our products to be durable, performance oriented, and value driven. We are constantly exploring possibilities and finding new ways to innovate and improve our efficiency and capabilities. Our new brand image and logo reflect our vision of Designed for Your Journey, and our commitment to being a world-class brand.”

Kenda’s history began in Taiwan with bicycle tyres in 1962, expanding to include motorcycle, speciality, and automobile tyres. It now has technology centres in USA, China, Europe, and Taiwan, helping it meet diverse market demands around the world. Its brand growth strategy includes the sponsorship of sporting events and teams around the world.