General Tires supports BBL slam-dunk competition

At the start of May, General Tire helped the British Basketball League reach new heights, literally. At the top of London’s iconic O2 arena, Leicester Riders star Blake ‘The Showman’ Bowman took the limelight, recreating eight iconic dunks – one for each team in the post-season.

After eight awesome dunk recreations, it was Bowman’s very own windmill slam that came out on top, crowning him champion of the British Basketball League “Now You Know” Dunk Challenge, brought to you by General Tire.

In order to do all that, General Tire had to take its strapline “Anywhere is Possible” seriously and supply tyres for the top of the building.

Commenting on the dunk challenge, Peter Robb, marketing director at Continental/General Tire, said: “It’s great to work on this project with the British Basketball League, basketball in Britain is really taking off and it was fantastic to be able to support such an innovative idea. The challenge perfectly ties in with our brand’s philosophy of ‘anywhere is possible’, so it was a real privilege to partner with the league and make this incredible idea come to life.

“The British Basketball League has done an amazing job in harnessing the country’s love for basketball and we’re thrilled to be a part of it. As an SUV/off road tyre specialist we stand for adventure and getting out and living life to the full, so hopefully this project encourages people of all ages to get off the sofa and participate in the sport and head down to watch their local British Basketball League team in action.”