GB Tyres launches Aerotyre, Samson and Challenger websites

GB Tyres has published three new websites, on each for its Aerotyre, Samson and Challenger brands.

According to the company, Aerotyre is “an exciting new tyre brand” which is designed in Europe and made “specifically for GB Tyres by a globally renowned tyre producer”. Sales of the Aerotyre truck tyre range have reportedly been developing well since GB Tyres introduced the brand in 2022.

With new truck tyre product lines set to arrive imminently, and a passenger car tyre range coming in the third quarter of this year, GB Tyres thought the time was right to launch a new Aerotyre website. www.aerotyre.com was created collaboratively using internal resources and a locally based marketing agency.

Challenger Tyres are manufactured by JK Tyre which ranks among the Top 20 tyre manufacturers in the world. Meanwhile, Samson tyres are manufactured by another global tyre producer, ranked among the Top 40 tyre manufacturers in the world. The producers of Samson tyres have history in the sector going back to 1958.

GB Tyres have longstanding relationships with the manufacturers of both brands and have successfully built strong sales for Challenger and Samson in the UK and Europe. As part of its ongoing growth plans, GB Tyres has launched dedicated websites for both brands. The websites are intended to provide a simple reference tool for trade partners and potential end users. Multi-lingual versions of both sites will be made available in the near future.