Apollo Tyres inaugurates India’s first Vredestein outlet

It is almost two years since Apollo Tyres introduced Vredestein tyres into India, with the company using its vast network of business partners to sell the brand. Apollo Tyres has now inaugurated the country’s first Vredestein outlet and intends to follow the opening of this branded centre with further Vredestein outlets in “all the key metropolitan cities in the country with a significant vehicle park of high-end cars and superbikes.”

The first centre to adopt Vredestein branding is Madhus Tyre Centre in Bengaluru. Its entry into the Vredestein fold was celebrated on 23 June with Vikram Garga, Apollo Tyres Ltd’s group head of marketing Asia Pacific, Middle East and Africa (APMEA), doing the honours along with Nikhil B, deputy managing director, Madhus Garage and Equipment.

Apollo Tyres has been using its vast network of business partners, especially tier one retailers, to sell Vredestein tyres. Following the opening of the first branded centre in Bengaluru, the company says it intends to open outlets in “all the key metropolitan cities in the country with a significant vehicle park of high-end cars and superbikes.”

Vredestein branded tyres sold in India are also manufactured there and cater to the premium and luxury segment car tyre segment as well the growing superbike segment.