Yokohama Avid S34 tyres OE on new Subaru Impreza in North America

Yokohama has begun delivering its Avid S34 tyre in size P225/40R18 88V to Subaru for fitment on the new Impreza. The North American all-season tyre features the mud and snow (M+S) marking on the sidewall. It features a wide tread that ensures a larger contact area, providing stable driving performance on both dry and snow-covered roads. Its tread pattern incorporates a large number of grooves that grip snow road surfaces, improving traction and safety. It also has an improved structure to increase stability.

The Impreza offers superior safety and dynamic handling. Past Impreza models are known for their sporty yet casual design and high performance that delivers an enjoyable driving experience. Subaru has enhanced the new edition with the inclusion of many of its latest and most advanced technologies. Yokohama’s latest OE deal represents a continuation of its strategy to target high-value tyre segments, such as the global UHP all-season market.